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Kobo ebooks metadata1/17/2024 ![]() ![]() Beyond that, the way an eBook is described offers competitive ground that, used strategically, confers distinct advantages. For example, the precise title, accurate spelling of the author’s name, and a 13-digit ISBN in the metadata can make the difference between a customer choosing your edition of that classic novel or buying one from a competitor. There is plenty of evidence to support this emphasis, including hard sales figures and success stories from our long experience in eBook distribution. Publishers metadata needs to be complete and maximized to give your titles the best chance of discoveraibility. Here at Vearsa we emphasize the importance of metadata to optimize sales. In our experience the answer to this dilemma lies in metadata - the numbers, words and phrases that are attached to an eBook listing, communicated down the value chain, and used by search engines such as Google and retailers like Kobo. Publishers of eBooks then, face particular challenges in helping customers discover books they may enjoy yet don’t think to search for. ![]() Online, a customer must already have some idea of what she wants, even if it is just a genre or a topic area. Online customers must already have some idea of what they want. ![]() Online, however, those traditional, visual hints are altered, and tactile cues are missing altogether. The admonition to never judge a book by its cover notwithstanding, the truth is that many a reader first notices a favourite book because of the cues presented by its cover design, size, colour or overall presentation. Customers in a physical space will often wander among the shelves, going to a specific topic area, browsing the selection and pulling out a book here or there because its title sounds interesting or its artwork grabs attention. Choosing a book from the shelves in a library or bookstore is a very different experience from selecting an eBook online. ![]()
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